Ashley Hall Showground, Cheshire, was the place to be this summer as The Brit Fest delivered another spectacular weekend packed with music, memories, and milestone moments – and ABC+ Warranty was proud to be at the heart of it all as the festival’s main sponsor.
Over 30,000 festivalgoers gathered for a truly iconic event, with crowds coming together to break a world record for the largest ever Hokey Cokey, led by none other than the legendary Black Lace. If that wasn’t enough to get the party started, a massive conga line brought the entire festival to its feet in a joyful celebration of British pop culture.
abc warranty brit fest
The main stage lit up with an incredible line-up, headlined by UB40 featuring Ali Campbell, Razorlight, and 10cc. Other standout performances came from Midge Ure, Thompson Twins’ Tom Bailey, Blancmange, Hue & Cry, Cutting Crew and The Fizz – truly a greatest hits compilation brought to life.
Our ABC+ Warranty VIP marquee became a vibrant hub throughout the weekend, welcoming our friends, clients, and partners to enjoy the festivities in style. Alibi Bar kept glasses topped up with refreshing drinks, while Con Club and Unagi served up mouthwatering meals that kept everyone fuelled for the fun ahead.
We were also treated to some magical impromptu acoustic sets between main stage performances from talented acts like Parlaiz and Ideal Forgery, creating intimate musical moments that we’ll never forget.
Image credit: https://www.facebook.com/PaulsPixx/?locale=en_GB
A huge thank you to Made by Manufacturing, whose fantastic branding work brought ABC+ Warranty to life across the entire site – from stand-out heras fencing banners at the entrance to main stage graphics that set the tone for the whole event.
It’s been an incredible two years supporting The Brit Fest, and as we look forward to the next chapter, we’re taking a moment to reflect on this season’s highlights, captured by Chris Woollam.
A true labour of love from everyone who made it happen – and roll on Brit Fest 2026!
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